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The Power and Pitfalls of Combining Survey and Sensor Data 1

Coordinator 1Miss Anne Elevelt (Utrecht University)
Coordinator 2Dr Peter Lugtig (Utrecht University)
Coordinator 3Dr Vera Toepoel (Utrecht University)

Session Details

Sensor data offer great potential for social scientists interested in studying attitudes and behaviors. These kind of data are particularly interesting when they can be linked to and compared with other data sources. With more and more possibilities to collect additional data through smartphones (for example through smartphone apps or activity trackers) large-scale population surveys could rather easily be enriched. Participants carry their smartphone everywhere, enabling scientists to ask respondents to make pictures, or to collect GPS and accelerometer data and track for example how much participants move around and where they go. Opportunities abound.

However, there are still many unsolved and unique methodological questions and issues to collecting and using sensor data. This session invites presentations that investigate the potentials and challenges when combining survey and sensor data. We especially welcome papers that used and collected these kind of data, and address;

The power of sensor data
o Higher data quality?
o Lower respondent burden.

The pitfalls of sensor data
o Implementation issues; nonresponse, willingness, device use.
o Technical problems.
o Issues in collecting and accessing these data across the general population.
o Data storage.