Mobile-First Survey Design: Going Beyond Mobile Optimization in Web Surveys 1 |
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| Coordinator 1 | Ms Laura Wronski (SurveyMonkey) |
People use their smart phones for everything: email, banking, dating, ordering a coffee, hailing a cab… and taking surveys. While the prevalence of smart phones presents many opportunities for web survey creators—who can now reach respondents on their phones 24 hours a day 7 days a week through several different means—it also raises the bar for respondents’ expectations when taking surveys on their phones. Accustomed to being delighted by the apps and mobile sites with which they regularly interact, survey takers are now looking to participate in mobile web surveys with the same ease—and even enjoyment—that they do everything else on their smart phones.
High quality web surveys, therefore, must be designed with an eye toward not just mobile optimization but with a mobile-first mindset. This session will gather research on innovative techniques and tools for web survey creators, particularly as it relates to survey design.
Topics may include:
- New recruitment methods, e.g. QR codes, geolocation-based surveys
- New question types, e.g. left/right swiping, sliding scales, voice response, photo upload
- New techniques to improve response rates, e.g. gamification, alerts/notifications