ESRA Statement on Opinion Polls Published in Survey Research Methods (SRM)

The European Survey Research Association (ESRA) is pleased to announce the publication of a new official statement on opinion polls. This statement addresses key methodological standards, challenges, and best practices in the interpretation and reporting of public opinion data.

The full statement is accompanied by an introductory editorial providing additional context on its development and significance for the research community. Both pieces are featured in the latest issue of Survey Research Methods (SRM).

You can access the publications directly via the following links:

• Read the full ESRA Statement on Opinion Polls (https://doi.org/10.18148/srm/2026.v20i2.8974).
• Read the accompanying Editorial (https://doi.org/10.18148/srm/2026.v20i2.8987).
• Explore the complete SRM Current Issue (Vol. 20, No. 2) (https://ojs.ub.uni-konstanz.de/srm/issue/view/254).

We encourage all members, survey practitioners, and journalists to review these guidelines to support robust and transparent opinion polling as well as disseminate authorized translations of the Statement in their own language, as described in the Editorial of Daniel Seddig.