Publishing in survey research: Venues, opportunities and a survey of the current outlets

Mario Callegaro Ph. D. Google London

Monday 15th July 14:00 - 18:00

All survey research involves writing reports of findings. A report can simply be written for the people who conducted the survey, but most often reports are written for external consumption. Publication of reports in academic journals is vital for our work to have constructive impact on society and on the profession of survey research. This short course is designed to help professionals to improve their abilities to write effective reports that will be accepted for publication. Survey research papers have the potential to be published in the journals of many different disciplines.

This course will provide practical guidance addressing the following issues:

  • How to decide whether a piece of research is ready for publication.
  • What a paper needs to achieve in order to be publishable.
  • How to write an introduction, method, results and discussion section.
  • How to revise a manuscript for resubmission after an initial review.
  • How to deal with the ego blow of rejection.
  • How to revise a manuscript after it has been rejected.
  • How to resist the urge to say that reviewers don’t know what they’re talking about.

The instructor will present the results of a survey of editors of peer reviewed journals publishing survey research papers, together with bibliometrics data and other information generally not readily available. The findings from this survey will explain what journal editors say are the most common mistakes they encounter in submitted papers and how to avoid making them. A section of the short course will be dedicated to writing when English is not the first language and suggestions for international writers.

About the instructor

Mario Callegaro is survey research scientist at Google London, in the quantitative marketing team. He works on web and telephone surveys focuses on measuring AdWords customer satisfaction. Secondary projects include more traditional market research done via web or phone interviews. He also consults with numerous internal teams regarding survey design, sampling, questionnaire design and online survey programming and implementation.

Mario holds a B.A. in Sociology from the University of Trento, Italy, and a M.S. and Ph.D. in Survey Research and Methodology from the University of Nebraska, Lincoln.

Prior to joining Google, Mario was working as survey research scientist for Gfk- Knowledge Networks, a company managing a probability based online panel representative of the U.S. population. Mario was working on aspects of web survey design, on recruiting households using an Address Based Frame, and on research about the digital divide.

Mario has published over 30 peer reviewed papers and book chapters and made over 100 conference presentations nationally and internationally in the areas of web surveys, telephone and cell phone surveys; question wording, polling and exit polls; event history calendar; longitudinal surveys, and survey quality. He is associate editor of Survey Research Methods and in the editorial board of the International Journal of Market Research. He also reviews for other survey research oriented journals.

He is now the lead editor of a forthcoming Wiley book on online panels to appear in the series of Survey Methodology.

Mario is completing a book on web survey methodology forthcoming with Sage in 2013.

Mario’s career started after his B.A. by working for the Department of Sociology and Social Research at the University of Trento, Italy, and collaborating with its CATI lab in hiring and supervising interviewers, designing questionnaires, and programming Computer Assisted Telephone Interviews surveys.